Our vision is to be dedicated to helping customers thrive in a changing world. The world  we live in and  the way we communicate are changing, and we believe in progress, growth and possibility. We want to help all our customers make their lives and businesses better with products and services that are tailored to their needs and easy to use.  This means getting ever closer to customers, understanding their lifestyles and their businesses, and  establishing long-term relationships with them. We’re passionate about customers and are working to meet the needs they have today and innovating to meet the needs they will have tomorrow.  We hope that every time customers deal with us, their experience reflects our vision:

• we do what we say we will – when we say we will do rt – for the price we said
• we are pro-active and easy to do business with; we care
• if we don’t keep our promises, we make recovery our number one priority.

Our strategy

 Our aim is to build long-term partnerships with our customers. With their support, we aim to maximise the 0 potential of our traditional business, through a combination of enhanced quality of service, creative 0 0 marketing, innovative pricing and cost efficiency. At the same time, well pursue profitable growth by migrating our customers to new wave products and services.

Our values

Our corporate identity defines the kind of company we are now and the one we need to be in the future. Central to that identity is a commitment to create ways to help customers thrive in a changing world. To do this we must live our brand values:

• Trustworthy – we do what we say we will
• Helpful – we work as one team
• Inspiring – we create new possibilities
• Straightforward – we make things dear
• Heart – we believe in what we do

We are committed to contributing positively to society

Governance

It is our policy to achieve best practice in our standards of business integrity for all our operations around the world. This includes a commitment to maintaining the highest standards of corporate governance and ethics throughout the group. The directors consider that we have, throughout the year, complied with the provisions set out in Combined Code on Corporate Governance.

Corporate Social Responsibility

We are more interested in the social and environmental dimension of business performance and how it relates to business strategy.

The key issue for us is the business case for corporate social responsibility (CSR) and how social, environmental and ethical risks and opportunities are managed to preserve and develop shareholder value.

We have a long record of commitment to CSR, seeing it as both the right thing to do and a part of our strategy to create value for shareholders.